LOFT is a staple for any working girl in want of fashion-forward but reasonably priced items, and now, the model is increasing its dimension vary so girls of extra physique styles and sizes can take pleasure in their clothes.
Starting in the present day, LOFT (which is owned by the identical firm as Ann Taylor) will provide all of its clothes in sizes 00 by means of 26. "With the launch of Plus, we’re in a position to provide extra girls the versatile items within the nice colours, prints and patterns that Loft is understood for," mentioned Laura Jacobs, senior vice chairman and chief advertising officer of Loft, Lou & Grey, and Loft Outlet, in a press launch.
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Rather than create a separate assortment of plus-size clothes, LOFT is providing its present merchandise in prolonged sizes and on the identical worth level as straight dimension clothes. Prices vary from $39.50 to $59.50 for sweaters to $89.50 to $128 for outerwear. You can store the whole assortment, which is stuffed with vibrant springtime prints and patterns, now on LOFT's web site.
For now, 40% to 50% of LOFT's in-store choices are within the prolonged dimension vary, with extra to come sooner or later, Jacobs says. Each piece of clothes was fitted on a plus-size mannequin to make sure that the sizing and match is appropriate for all clients.