Missguided's New Campaign Is Celebrating Skin 'Imperfections' In the Best Way


British style model Missguided has been pushing the celebration of variety for fairly a while now. Their earlier campaigns corresponding to #MaintainBeingYou and #MakeYourMark characteristic individuals of all shapes, sizes, races, and sexual orientation. Their newest love-yourself transfer is encouraging individuals to really feel extra comfy of their pores and skin—regardless of how 'flawed'. (Related: This Woman Was Bullied for Her Vitiligo So She Transformed Her Skin Into Art)

Dubbed #InYourOwnSkin, their new marketing campaign photographs embrace girls whose pores and skin you would possibly usually see lined up or underrepresented in mainstream promoting. But relatively than viewing their scars, birthmarks, freckles, albinism, and different pores and skin circumstances as 'imperfect', Missguided is embracing them in hopes of eradicating the stigma that surrounds pores and skin that's merely totally different.  

"As a continuation of our #KeepOnBeingYou motion, we collaborated with six empowering girls who’ve impressed us to seize their uniqueness in our #InYourOwnSkin marketing campaign," Missguided shared on their web site. "These babes proceed to problem the world’s notion of magnificence and exude the confidence to be comfy #InYourOwnSkin."

Here's every part it’s essential to learn about the women spearheading this unimaginable motion: 

Isabella Fernandes

Isabella, 19, suffered from extreme burns throughout her physique when her shirt was caught in a home hearth two years in the past. By pursuing her dream of turning into a mannequin, she hopes that extra girls can be inspired to embrace their burns and never let their scars maintain them again. "I believe having shoots which are particularly based mostly on scars or distinction or physique positivity are actually nice and a very good begin," she stated in an interview with the model for its #InYourOwnSkin marketing campaign. "But in the end the aim is to have a mix of girls in the similar area, so girls with a incapacity or disfigurement are additionally thought of regular."


Mariana Mendes

This 24-year-old Brazilian was born with a birthmark on her face. Over the years, she has realized to like the manner she seems to be and has used social media to encourage others to do the similar. 


Polly Ellens

The full-time mannequin was born with stunning freckles dotting her face and is all about girls supporting different girls. "Being continuously jealous, hateful, and envious will be soul-destroying," she stated in an interview with the Missguided. "It’s additionally the trigger for some girls’s points when girls are put towards different girls. We want to show that into girls supporting girls." (Related: These Women Show Why the #LoveMyForm Movement Is So Freakin' Empowering)


Beth Brice

Of all the fashions in Missguided's marketing campaign, Beth was the lady forged straight off the avenue. She has psoriasis (a persistent inflammatory pores and skin situation the place your physique produces extra pores and skin cells) and has realized to like and settle for her pores and skin. "Beauty to me is about what's inside—persona, happiness, love, and acceptance," she informed the model. "If you’ll be able to settle for and love your self then that’s a reasonably stunning factor to me." (ICYMI, celebs like Kim Kardashian have additionally been talking out about their psoriasis.)


Maya Spencer-Berkeley

This body-positive advocate acquired into modeling to assist elevate consciousness for Epidermolysis Bullosa (EB), a uncommon genetic situation that causes the pores and skin to blister simply. "I believe magnificence is happiness," she informed Missguided. "When you settle for your self you glow and to me that’s magnificence." 


Joanne Dion 

As a plus-size mannequin with albinism, Joanne has used her confidence and body-positive strategy to push for extra variety and acceptance in the style world. "My function in life is to not be ‘accepted by society,’" she informed Missguided. "I stay fearlessly and I’m unapologetically me."  

We're loving Missguided's continued effort to interrupt the mould. Here's to hoping an increasing number of manufacturers comply with go well with, in order that variety (of pores and skin, physique, peak—every part!) is represented all the time. 



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