'Perfect Body' Campaign Sparks Backlash Against Victoria's Secret

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Critics of a latest Victoria’s Secret advert marketing campaign are discovering it something however "good."

Through a petition on the web site Change.org, British college students Frances Black, Gabriella Kountourides and Laura Ferris are demanding the corporate amend and apologize for the usage of the phrase “Perfect Body” in advertisements for its new Body bra line, claiming the two-word phrase promotes unfavourable physique picture.

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“We would really like Victoria’s Secret to apologise and take duty for the unhealthy and damaging message that their ‘Perfect Body’ marketing campaign is sending out about girls’s our bodies and the way they need to be judged,” reads the primary paragraph of the petition.

Read extra at Today.com.

This article initially appeared on www.at present.com

 

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