Target Debuts New Line of Swimsuits with Ads Free of Reshaping or Airbrushing

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Target is constant their promise to maintain swimsuit adverts free of reshaping or airbrushing with their 2018 marketing campaign.

The procuring megastore debuted their new line of fits — with over 1,700 completely different kinds — and stayed away from overly modifying their fashions. Target says in a press launch that it’s all half of their aim to rejoice womens’ our bodies.

“To exhibit the brand new kinds you’ll see vibrant, vibrant photographs all through our advertising marketing campaign — all meant to encourage company to have enjoyable whereas rocking their favourite swimsuit,” they introduced. “Something you gained’t see? Reshaping or airbrushing. Building on the robust basis we set with final yr’s marketing campaign, we’re celebrating girls and inspiring them to embrace the wonder of their very own our bodies.”

Target first went airbrushing-free with their 2017 swimsuit adverts, which featured mannequin and physique activist Denise Bidot, dancer Megan Batoon, professional skateboarder Lizzie Armanto and TV host and mannequin Kamie Crawford.

This got here after the model was mocked for a photoshop flub in 2014 on a swimsuit mannequin. The badly-done modifying left the mannequin with an extra-long arm, and a lacking hip and crotch.

Clothing model Aerie was notably the primary main firm to remove retouching on their adverts in 2014.

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