Target's New Fashion Collaboration Is With Hunter—and the Rain Boots Are All Under $50!


Mark your calendars: Target introduced its newest design partnership, and it’s one for the complete household.

The superstore teamed with the heritage footwear and clothes model Hunter on an unique assortment of males’s, ladies’s and youngsters’s attire and equipment launching in shops and on-line at on April 14. Now you will get all of your wellies (at an amazing value!) earlier than competition season.

The attire and equipment line options greater than 300 objects with trend items ranging $5 to $45. The assortment additionally features a collection of  dwelling and outside items (marking Hunter’s first foray into the decor area), equivalent to hammocks, tenting provides, sunshades and coolers ranging in value from $6 to $80.

“Hunter is thought for its impeccable design aesthetic, wealthy heritage and playful spirit, so it was a partnership that excited us from day one,” Mark Tritton, Target’s EVP and chief merchandising officer, tells PEOPLE. “We additionally know our friends love Hunter as a lot as we do. The model has the highest visitor consciousness of any of our previous design partnerships. Additionally, each Hunter and Target try to convey pleasure to households. That’s what we hope to do with this collaboration. We developed it for households and mates to have enjoyable collectively, rain or shine.”

The quickest promoting objects are certain to be the well-known wellington Hunter rain boots, which can retail for $45 and beneath — a dramatic value lower from the $150 price ticket on the model’s traditional tall wellies.

“We clearly wished to make sure that a tall Wellington boot was included in the assortment, but it surely was essential for us to create a boot that was distinctive and unique to the partnership — a boot created in such a approach that may make it as accessible as attainable by way of value,” Hunter’s Creative Director Alasdhair Willis tells PEOPLE. “We are delighted with the end result: a boot that carries references from our Original boots, however is actually a one-off to have fun the partnership with Target.”

Celebrity followers who’ve worn Hunter boots embody Gisele Bu╠łndchen, Sarah Jessica Parker, Julianne Moore, Rihanna, Kendall Jenner, Bradley Cooper, Meghan Markle, Margot Robbie, Harry Styles, Cara Delevingne and naturally Kate Moss who famously introduced the boots to competition season.

“Kate Moss sporting her Hunter boots to Glastonbury in 2005 was a defining second for the model,” Willis tells PEOPLE, including that soon-to-be-princess Meghan Markle was not too long ago photographed sporting her personal pair of Original Wellington boots in Kensington in London.

Tritton concludes that this collaboration is ideal for getting a jumpstart in your spring wardrobe.

“Both Hunter and Target got here into this partnership realizing we wished to develop a well-designed assortment that’s all about enjoyable, optimism and accessible journey. I believe when our friends see the assortment they’ll agree that is the excellent partnership to ring in spring.”

Target REDcard holders will obtain early entry to pre-order unique kinds in choose colours, starting Saturday, April 7. Target will even host a household pleasant competition in Los Angeles at the finish of March the place first time friends can store the assortment earlier than it lands in shops April 14.



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