This New Swimsuit Ad Has a Serious Diversity Problem


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Solid & Striped’s newest line of model-designed swimwear has everybody speaking. Rather than the kinds, nonetheless, the dialog has centered on the faces of the model. In this new advert, 13 members of the road’s “Swim Team 2018”—all donning white bathing fits—characterize a roster missing variety in physique kind and pores and skin tone.

Of the 13 ladies (Lily Aldridge, Hailey Clauson, Jourdan Dunn, Hannah Ferguson, Isabeli Fontana, Toni Garrn, Jessica Hart, Elsa Hosk, Eniko Mihalik, Carolyn Murphy, Barbara Palvin, Natasha Poly, and Josephine Skriver), Dunn is the one black mannequin featured. On prime of that, these ladies (lots of whom mannequin for Victoria’s Secret and SI Swim) don't replicate the big selection of physique sizes and shapes of actual ladies.

The Instagram publish has practically as many feedback because it does likes, with many calling out their issues concerning the advert. While the artistic group behind it’s utilizing phrases like “A group” and “dream group” to explain the choice, the advert isn't receiving a lot reward from viewers and customers alike.

“Where’s the variety @solidandstriped??” one commenter mentioned. “This is so disappointing. Also based mostly on this pic I’m undoubtedly not skinny sufficient to buy right here, so I gained’t.”

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“Wow skinny white ladies! Never seen that one earlier than,” one other wrote. “What a nice instance to younger impressionable ladies about their our bodies.”

“As a measurement 10, I’d by no means need to purchase a product that exhibits one kind of physique,” one Instagrammer added. “Sry. Call me while you want a curvy gal.” Another begged the query, “Is it a new rule that solely white ladies, tall, skinny and younger ladies could go to the seashore?”

Perhaps the advert is indicative of a better drawback: Solid & Striped’s sizing. All fits can be found in XS, S, M and L and solely caters to ladies who’re sizes Zero-Eight.

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This advert was unveiled simply in the future after Ashley Graham launched her fifth swimsuit assortment for Swimsuits for All. One publish getting a number of love? A video the body-positive model-designer shared of her and her mother engaged on their poses in bikinis. For her newest shoot, Graham enlisted her mom, amongst others, to showcase the brand new swimsuit line.

"I haven't worn a bikini because the 80s!" Graham’s mother, Linda, mentioned in a press launch. "I don't assume I may have uncovered that internal energy with out Ashley. That makes being a a part of this marketing campaign a lot extra particular—she's my rock and impressed me at age 53 to be happy with my physique once more after I misplaced my very own fortitude."

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